#FixItBlitz – NYJL neighborhood project

My New York Junior League (NYJL) provisional class was divided into small groups to make presentations about neighborhoods in NYC. My group of four fantastic ladies got the Upper East Side (UES), which gave us “home court advantage” (NYJL HQ is on 80th between Park and Lex) and lots of great ideas! Since our class meetings on weeknight evenings, I immediately thought “we should bring snacks” – and then the idea of a fun goodie bag came to mind!

Thanks to an epic dress-buying experience in November (ironically for NYJL’s Fall Fete!) I had a terrific contact at Bloomingdale’s. She put me in touch with their in-house PR office and 20 iconic “little brown bags” were set aside for me. Some shimmery silver tissue paper gave them a polished look, and gave my group the perfect base for our neighborhood project!

My groupmates and I each contributed various items to the bag, from restaurant matchbooks to perfume samples, all from the UES. Superfun! I got delicious chocolate-covered strawberry candy bars from Dylan’s Candy Bar (which were about 75% discounted since it was the day after Valentine’s!) and then created a map with some of our favorite UES locales. I used a traditional map and then instead of typing a list, used my own handwriting to give it a personal, upbeat feel. My handwriting looks like a font. 

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